Zoom Pizza Factory

By challenging the traditional approach to pizza, Zoom Pizza Factory ought to empower its guests to not only feed their body, but their mind and soul. Armed with this lofty mission – plus a speedy new hi-tech pizza oven – Zoom sought to create a unique brand that differentiated it within the fast-casual pizza market, all while attempting to satisfy both Chicago’s health-conscious AND pizza-loving crowd..

Empowerment, individuality, and fulfillment: Zoom’s “power words” provided the foundation for the brand’s core strategy. From there, the customer experience was designed with a underlying focus in mind: what feeds the human spirit? Self-expression, satisfaction, wellness — and even courage — manifested into every design element, with a supporting nod from Chicago’s industrial factory roots. As the brand took shape, Zoom’s dream of empowering its customers to craft delicious, individualized pizzas from healthy ingredients aligned beautifully with its core values of altruism, health, and community.

With its brand strategy so well-anchored in wellness, Zoom Pizza Factory opened its doors to a (not surprisingly) healthy – and quite hungry — crowd of pizza lovers. The intown location served the local college community well, while expansion plans looked on to greater Chicago and the suburbs. A supporting Zoom app later drove the delivery game while Zoom’s executive chef made the rounds on local news and culinary circuits. As predicted, the “water bar” proved to be a hit, garnering exposure to Water.org’s greater mission while cementing a healthier alternative for Chicagoans beyond their typical pizza experience.