Our Process

It’s all about listening — and asking the right questions. Let’s get cozy, get to know you, your business, and where you are going to take it. We believe in you!

This is where the magic happens!

Our collective brain works in overdrive to highlight the amazing qualities of your company, pinpoint its uniqueness, and sprinkle in what might be missing.

It’s all about your company conveying its absolute best!

Articulating your concept.

It’s one of the toughest aspects of launching your brand, and doing it in a way that will resonate from your founding members to your future staff.

Your Brand Guide will help you raise money, scale your business, and even establish a corporate culture. Your focused, lasting brand starts here.

Let’s get to the fun stuff!

Rooted in the psychology of your target audience, the essence of your brand strategy must now transfer into a visual language that supports it. This collaborative design process starts with logo explorations and extends from there.

Ultimately, your logos, icons, color palette, fonts, backgrounds, textures — are then defined for use in your new Style Guide.

Congrats — it’s official!

Your BRAND is now defined as a documented, standardized company asset.

Let’s start with some business cards to show it off, or perhaps a new menu system? Interior graphics, packaging, uniforms, merchandise — you name it, we’ve done it and we love it!