Pouch

Inspired by their worldly travels, our interior design direction reflected the Enslin’s family celebration of both the wanderlust and exoticism of a hungry cosmopolitan. Our food photography sessions hoped to capture the “portable deliciousness” of these amazing pies, although the true magic was capturing the reaction of tasting one!

With that in mind, we asked local students(and future employees) to join the shoots, and soon the environmental graphics library showcased the experience of trying a Pouch pie for the first time.Finally, a “writer’s room” approach to copywriting sessions helped establish a vocabulary of hilarious, family-endorsed sayings that would permeate the brand as table toppers, window graphics, and environmental art.

The Pouch menu board was designed to shine asa focal point overall customer experience, and allow for flexibility as Pouch’s offerings expanded. To reflect Pouch’s spirit in the menu design, we let humor be the guide — creating a unique nomenclature with supporting copy and iconography that presented Pouch’s international array of pie flavors in an entertaining way to an unfamiliar audience.

The essence of the Pouch brand was reflected in all consumer touch points, but joyfully showcased in its packaging and various take-out paraphernalia. Uniforms were designed to cement the brand’s style and complement its interiors. Finally, a custom responsive website was with the brand’s palpable energy in focus, serving to build anticipation while educating Pouch’s future customers about their fresh take on a global favorite.